Role Models with Jennifer Norman


Jennifer Norman and I are both optimistic about the future for professionals over 50! The hybrid workforce is a big boon for all of us because it allows us to be more flexible and more intentional about the work that we want to do. And the rebalancing of influence between employer and employee works for older workers just as much as it does for younger workers.

One of the topics we highlight is the professional value proposition. Like the “unique value proposition” concept in marketing, the professional value proposition defines what you are best at doing, and what you most want to do – not in terms of your skills, but in terms of the results that you deliver to your employer or your client.

We discuss the latest takeaways from the work that I’m doing with my clients, including the kinds of conversations that they’re having with their trusted advisors. These are key relationships that can help us navigate the career transitions we are almost definitely destined to experience over 50.

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John Tarnoff is an executive and career transition coach, speaker, and author who supports mid and late-career professionals in defining, planning, and achieving more meaningful and sustainable careers.

Fired 39% during his 35 years as a film producer, studio executive and tech entrepreneur, he learned how to turn setbacks into successes in a volatile business. He reinvented his own career at 50, earning a master’s degree in counseling psychology to share his career lessons with others going through similar challenges.

Since leaving entertainment in 2010, John has coached individuals, groups, and led career workshops for university alumni, including for UCLA’s Anderson School of Management. Corporate coaching clients have included Bank of America, Bridgewater Assoc., Levi-Strauss, Softbank, TD Ameritrade, and Thrive Global.

He is the author of the best-selling Boomer Reinvention: How to Create your Dream Career Over 50 and has been named a Top Influencer in Aging by PBS/NextAvenue.


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