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Can I Interest You in a career makeover?
Apply the Bulletproof Career Framework to:
- Clarify your value,
- Activate your network, and
- Establish your professional brand.
Whether working directly with me 1:1 or in small groups, we will work week-to-week during our engagement to build the resilience, insight, and direction you'll need to sustain your career for as long as you want to work.
You will emerge knowing exactly what your next steps are, and with an individualized plan tailored to your career and your goals.
This small investment will yield a long-term return.
the 1:1 Coaching experience
Work with me individually over 8 x 60-minute Zoom calls. We'll start with the revolutionary Logos™ assessment to help you focus on your "Zone of Genius" - your stand-out natural talents and abilities that can help direct you towards your optimum career focus.
We will then work through each of the three Stages of the Framework, advancing at your pace
the small group coaching experience
You'll work with me and a cohort of other experienced professionals (4-10 participants) over 6 x 75-90-minute Zoom calls (depending on the size of the group).
The group experience leverages the "wisdom of the group" to lead you through the three Stages of the Framework. Each participant will have the chance to share their experience with the material each week and receive guidance and support from me and from the cohort.
Compare the Programs
1:1 Coaching experience
8 Weekly 60-minute sessions
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Full Intake Session
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2 Session Each for Value Prop & Network
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Homework Mentoring & Profile/Resume Drafting
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Weekly Tracking Sheet and Review Process
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small group coaching experience
6 Weekly sessions (75-90 mins based on group size)
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1st Session Participant Introductions
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1 Session Each for Value Prop & Network
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In-Session Breakouts, Homework Support Pairing, Discussion Forum
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Collective Review of Goals, Job Search Activities, Challenges, Obstacles, and Wins
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Learn More About the Three Primary Pillars of the Framework
Pillar 1. Clarify Your Value Proposition
Your LinkedIn profile is an amazing marketing and branding platform to distinguish yourself and demonstrate how you stand out from others in your field. An effective LinkedIn profile:
Your skills, abilities, and accomplishments are all great, but your target connection needs to know what you are best at actually delivering.
- Helps recruiters determine if you are a good fit for the positions they're trying to fill,
- Helps your existing connections and colleagues better understand what you stand for and how they can share your profile and support your career goals,
- Helps frame and define the key value proposition that you offer through the work that you do, and clarifies the most important and useful skills and abilities that you offer and can provide.
Your skills, abilities, and accomplishments are all great, but your target connection needs to know what you are best at actually delivering.
In revising, updating, and optimizing your LinkedIn profile, we will accomplish the following:
- Turn your Headline section into a strong and engaging portfolio statement that reflects the roles you perform in your work, as well as the important distinguishing qualities of your experience and skills. Your Headline should be the "hook" that catches the reader's attention and makes them want to read more of your profile.
- Make your About section an eloquent expression of who you are, not simply what you do. People want to know what kind of person you are behind your skills and experience. The About section is your opportunity to share why you do what you do. Using a proven framework for the About section, along with helpful examples of successful profiles that follow this formula, we will turn your About section into a compelling statement that captures the unique aspects of your personality as well as your business ability.
- Update your Experience section to include the key bullet points from each of your positions. These include:
- The skills that you used and learned,
- The people you reported to and the nature of your reporting relationship,
- The clients, vendors, or customers that you interacted with and the successes you achieved, including metrics and ROI, if/where applicable,
- Other significant achievements and/or takeaways from each position.
Further, if you have been uncomfortable pitching yourself or talking about your accomplishments in the past, revising your profile will eliminate that discomfort or fear. Everything will now be laid out in terms that you have thought through and can stand behind.
Pillar 2. Activate Your Network
In today's fast-paced and constantly-changing professional environment, networking is the most effective way of building a sustainable career. While applying to open positions is a time-worn tactic, networking is a long-term strategy. With up to 80% of open positions filled through referrals, not through resume applications, your primary job search goal is to be one of the people personally referred to the hiring manager you want to work for.
This framework encourages you to adopt an attitude of giving to your network. Engaging in this manner will help ensure that you are perceived as a generous and informed resource, not as a "taker" who is only interested in getting help from others.
Our coaching will help you set up the two main aspects of your networking and engagement practice:
To activate and build your network, you will:
This framework encourages you to adopt an attitude of giving to your network. Engaging in this manner will help ensure that you are perceived as a generous and informed resource, not as a "taker" who is only interested in getting help from others.
Our coaching will help you set up the two main aspects of your networking and engagement practice:
To activate and build your network, you will:
- Organize and categorize your existing connections into three different groups.
- Create a target list of 2nd level connections based on your goals.
- Set up a tracking spreadsheet to set goals and monitor engagement for your current (and future) priority contacts.
- Create one or more customized networking campaigns to research companies, target new connections, and generally become more educated and aware of what is going on in your field.
- Create a series of message templates to use when conducting outreach to new connections.
3. Design Your Thought Leadership Strategy
Your target employers, clients, or customers need to know who you are and what you stand for. Build their trust by engaging with others on LinkedIn, on social media, and via industry organizations and events. Your reputation as an expert and a resource will bring more opportunities to you.
Thought leadership is about standing up for what you stand for. You will design your thought leadership practice to only focus on the most important issues in your field from your point of view.
Actively participating in conversations and information exchange about key industry topics and issues is an important way to build relationships and turn simple contacts into colleagues and advocates for the value proposition that you represent.
We will work together to make sure that the 3 - 5 topics that you choose are relevant and important, and cover the primary problem/solution areas that your value proposition addresses. In so doing, you will always be "on message," and present a consistent presence that everyone in your network will understand.
We will also work to decide which online platforms and other organizations will best serve this agenda - and how often and in what ways you will contribute your ideas, insights, and prescriptions.
The main steps you will take are:
Actively participating in conversations and information exchange about key industry topics and issues is an important way to build relationships and turn simple contacts into colleagues and advocates for the value proposition that you represent.
We will work together to make sure that the 3 - 5 topics that you choose are relevant and important, and cover the primary problem/solution areas that your value proposition addresses. In so doing, you will always be "on message," and present a consistent presence that everyone in your network will understand.
We will also work to decide which online platforms and other organizations will best serve this agenda - and how often and in what ways you will contribute your ideas, insights, and prescriptions.
The main steps you will take are:
- Develop content criteria for the topics or categories you will engage in - and the consistent attitude or persona you will adopt in your communications,
- Research, join, and engage with LinkedIn Groups that relate to your profession,
- Establish and subscribe to information sources (Google Alerts, trade and industry press, Research firms, consulting firms, Academia newsletters),
- Create a weekly routine to check in with your Groups, follow people of note in your field, and post articles, events, or other pieces of relevant information,
- Identify and connect with professional organizations in your field where you can make contributions, join groups, plan activities, and generally participate as a community leader.
- (OPTIONAL) Review software posting tools, queuing software, spreadsheets, to-do apps, or note-taking apps to help you more efficiently track, collate, queue, and post your thought leadership information.
Here's What You'll Be Able To Do After Completing This Program
Confidently share what you do, why you do it, and the value you deliver.
Never feel awkward or self-conscious about answering the question: "So, what do you do?' or "Tell me about yourself."
Make a strong and positive impression in every job interview, informational interview, or "elevator pitch."
Always have something to say or a smart question to ask when you meet a new contact, or attend an industry event.
Effectively on-board onto any new job or consulting gig because you know what you do and what you deliver.
Perhaps most importantly: you will have a career plan that extends out over the next 5, even 10 years, with the ability to discern whether every opportunity, offer, or decision is "for you" or "not for you."
Always know that whatever you do or wherever you are, you're going to be on track to achieve your goals and live and work the way you want to.
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You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.
Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.
Here’s what people are saying about the course instructor
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Lara Cros - designer
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Peter Mckinsey - blogger
Pull out a few key words for a testimonial title
These 3 testimonials are just after you’ve introduced the teacher/ instructor, so they should focus on how great the course teacher is and why they are worth trusting.
Stuart Becker - it consultant
SubHeadline About Why Your Course Is Valuable
This section is all about price anchoring. In a moment, your visitor will be seeing the price of your online course, so you want to begin talking about the value of your course in this section so that when they finally see the price, they feel that it is reasonable.
This section is not required, but it is common on Sales Pages for online courses, especially if they are highly priced.
“If you do want to include this section, help the visitor by explaining how the alternate solutions to their problems can cost much, much more than your course.
Perhaps you want to tell them what it costs to get this equivalent level of teaching at university. Or perhaps you’ll tell them how much it would cost to get private coaching from you for a few hours.
This section works best if you directly list monetary numbers, such as $5000. Anyone skimming the page will immediately stop when they see a dollar sign and read the text around it. When they realise this is not the course price, they’ll keep scrolling until they do find the course price
Here’s what people are saying about the course
Pull out a few key words for a testimonial title
Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Lara Cros - designer
Pull out a few key words for a testimonial title
Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Peter Mckinsey - blogger
Pull out a few key words for a testimonial title
Since these 3 testimonials are just after you’ve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Stuart Becker - it consultant
Pricing
You are fully protected by our 100% Satisfaction-Guarantee.
It has been proven time and time again that offering a satisfaction guarantee or refund policy increases sales. And not just by a little bit. It makes a noticeable difference to conversions.
This section is important. Right after you’ve introduced the price of your online course, you need to do everything you can to alleviate purchase anxiety. As soon as a visitor sees the price, they will start to think of all the reasons why they shouldn’t buy. That’s why it’s important to have your refund policy immediately after the first time your price is mentioned.
"Your coaching me on how to rethink and revise my LinkedIn profile was key to landing this job. The new value proposition you helped me write captured exactly the kind of person they were looking for: me!
"Thanks for all your support, John. I know it helped me secure the spot."
Peg M.
JOURNALIST - EDITORIAL DIRECTOR
"John helped me recreate and redefine my professional story. In his coaching exercises, he helped me understand and realize how important it is to relate your true voice and passions when both spoken and written in your job search. John's dedication and commitment to me was something I truly valued. He was willing to go the extra mile to help me out when you needed it, and always provided solutions. I highly recommend John and would love to work with him again."
Brad N.
Multi-Platform Sports Marketing, Branding, Communications Consultant
"John is the personal cheerleader that everyone needs. His rare ability to empathetically help his coachees cut through the "noise" and focus on the things that really matter with practical actions make his services a must-have for people at all phases of their career. While John is an expert in career mobility for those in their late stage careers, his advice and guidance is applicable across all age groups, industries, and interests."
Katie G.
learning strategist | design thinker
Our Dear Clients
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These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Lara Cros - designer
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Peter Mckinsey - blogger
Pull out a few key words for a testimonial title
These 3 testimonials should focus on why past customers found that your course was absolutely the right decision. Remember, your visitors are looking for reasons not to buy after they see the price, so include some testimonials here that alleviate that anxiety.
Stuart Becker - it consultant
Frequently asked questions
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy
Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy
Carer Growth is Personal Growth
You've already done a lot of the preliminary mindset work and personal development work necessary to put this plan into place.
Adopt a positive mindset
You're aware of your own limiting beliefs and how to reframe them. You also have an emerging sense of what your value proposition is, and how you're going to synthesize the work that you've done to date and focus it in a more concerted way.
focus on relationships
Finally, you understand the value of your network, and have at least taken some of the preliminary steps to identify your personal "board of directors," and partition your contact list into the the levels of my "career relationship funnel."
Let's work together so you can achieve greater freedom, greater meaning and purpose, and the ability to sustain your career for as long as you want to continue working.
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