Confidence Comes Last

Online marketer Jeff Walker is famous for the successful Product Launch Formula marketing system. He video blogs regularly about how to launch a business using online marketing tools, and while he is a bit of a huckster (just sayin’), I think he knows what he’s talking about and I think his heart is in the right place. This video struck me as a particularly appropriate bit of wisdom, particularly as it is directed at a 58 year old Australian online business owner who is struggling with his own confidence and belief in himself.

Jeff’s message:  don’t expect to build your confidence before you build your business. Launching your business requires commitment, and that commitment has to trump every other negative feeling you’re going to have about getting started.

This doesn’t mean that you should launch a business without doing your homework, without researching your market thoroughly, without developing your product or identifying your mission. Don’t worry about your confidence .  We’re all scared – every one of us. But that doesn’t stop us from getting up each morning and continuing to try to make our businesses (and our reinventions) work.

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