John Tarnoff

Reinvention Career Coach

Bestselling Author & Speaker

The Small Group Coaching Program
Starting January, 2018
Is now closed

I'll be offering the groups again starting May 1, 2018

​As featured in:

Learn how to keep working through your 60s - and beyond!

What's the PRogram?

Mark your calendar: May 1, 2018


The Group

You'll be part of a team of committed, like-minded professionals who share your ambition to create an effective and realistic plan to set your second-act career in motion.

A 4-person career coaching group is a small enough to keep the session manageable, while also giving you the benefit of everyone's experience and insights.

The Sessions

  • 15 minutes individual coaching time per participant
  • Share your wins and challenges
  • Track your progress and stay accountable to your own goals
  • Receive the support of the group to help overcome obstacles
  • Work at your own pace as you learn the 8 Skills and benefit from the experience of your team mates

The Curriculum

The Boomer Reinvention™ methodology is a proven framework based on 

  • 5 Steps. and
  • 23 Strategies

to help turn your career mindset around, and position you for a sustainable 21st century career. 

(A word of encouragement: Your second-act career is already inside you!)

What am I going to learn?

8 Actionable Skills

(Kinda like  "crossfit for your career...")

build practices and routines you'll be able to use for the rest of your life.

Journaling. I recommend a simple, compelling technique using a brief daily journal to help unlock your hidden career potential, and track your progress along the way.

Using Feedback. Applying outside perspectives to your career process can be invaluable, and you'll learn how to productively engage with trusted friends and advisers to help shape and guide your career process.

Mission Statement. You'll learn how to take your value proposition, and turn it into a compelling statement of purpose, focusing and energizing your career plan.

Career Relationship Funnel. This is a sensible technique to effectively categorize your contacts and activate your network to get optimum results from your networking activities.

Reframing. Turning a "negative" into a "positive" has many applications and many benefits.  You'll learn two specific techniques that can apply to your career.

Optimizing Your Profile. What value do you actually provide in the career marketplace? You'll learn how to clarify and communicate the unique value proposition that you offer.

Affirmation Statement. Working with written affirmations is a powerful way to re-program your habits and bolster your confidence. Using this technique effectively can be a powerful foundation for your next career phase.

Thought Leadership. In today's digital world, "standing out" means you have to "stand up" and be heard! Using social media to share opinions, engage with other professionals, and advance your own agenda and vision is a key skill you'll want to leverage as part of your career strategy.

What are people saying?

"Working with John helped clarify my value and my business brand, and position me for the new opportunities that have come my way.."

Julie C.  //  Broadway Producer/Theater Executive

"Over the months I spent working with John, he helped me refocus my attention and energy towards better defining the unique value I offer my company.  I learned to advance their agenda while also advancing my own, essentially reinventing my role there."

Michael I.  //  Automotive Industry Product Specialist & Team Leader

"As a 60 year old recovering banker with a recent health issue, I've had a tough time getting back to work. I felt like "you're too senior for the role" just meant I was too old... If you fill out all the worksheets and do the diary (they're on point and sometimes painfully revealing) you come away feeling, in fact, re-invented - and motivated to execute a much improved plan."

Jon A.  //  EVP Strategy, Finance & Energy Sectors

"John's process delivers a structure with real problem-solving tasks based on sound reasoning and exercises that are thought through and tested. His generosity and hard-working style gave me a tool kit that was a hell of a lot more than rhetoric. After ten sessions, I did make a turnaround in my approach to my business and career."

Clayton C.  //  Consultant, Cultural & Community Program Designer

Your 12 Week Playbook

I want you to know exactly what you're getting into.

Here is a specific rundown of what we'll be doing in each session.

Prepare for Session 1: Journaling. 

Start your Reinvention Journal.  After our call, and before our first session, I'll send you the guidelines for how to keep your Reinvention Journal - a (brief) valuable daily exercise to track ideas, as well as receive inspiration, guidance, and solutions from your own inner knowing.  

Downloadable:Reinvention Journal Handout

Session 1: Welcome!

In our first call, you'll meet your fellow participants,  introduce yourself, share your goals for the program, and a bit about what brought you to the program.  Then you'll talk about your experience with the Journal process, and share some ideas, and aspirations with the group.  Then, we'll go over your assignment for Session 2: completing two Reframing exercises to help you open your mind to new ideas, and take a step away from old thinking patterns that may be holding you back and preventing you from considering new opportunities.

Downloadable:Reframing Exercises Handout & Worksheets

Session 2: Reframing

You'll share your takeaways from working on the Reframing exercises, as well as any ideas, insights as well as obstacles, questions, or concerns that came up in your Journaling. For Session 3, you'll be picking one or more colleagues, close friends, or advisors to engage in constructive feedback sessions.  This will help give you an outside perspective on who you are and what you've accomplished - as well as guidance and pointers for your career strategy.

Downloadable: Constructive Feedback Handout

Session 3: Strategic Feedback

Session 3 will take place two weeks after Session 2 in order to give you enough time to complete the feedback work.  The more meetings you can arrange, the more information you'll have to work with.  You'll start Session 3 with any updates and/or takeaways from your Journaling, and then launch into your feedback experience. For Session 4, you'll shift your attention to your LinkedIn profile.  LinkedIn is your new resume. But it is also your personal branding page - your opportunity to encapsulate who you are, and to better present yourself in the new light you want to create for your reinvented professional self.  I'll be distributing some guidelines for how you'll want to update your profile for the following session.

Downloadable:LinkedIn Profile Handout

Session 4: LinkedIn Strategy (1)

After you've done your preliminary LinkedIn update, we'll bring it up in the session to discuss, and to get the feedback from the group.  The goal will be to make the profile even more targeted and more personal, as a way to "get above the noise" and create a unique and arresting value proposition that your target market (people who could be helpful to you on LinkedIn) will value take note of.  You'll take these notes and for the next session complete the final draft of your LinkedIn profile.

Session 5: LinkedIn Strategy (2)

This will be your final opportunity to discuss the changes and evolution to your LinkedIn profile, and to become more grounded and more confident in the value proposition and message that the profile is communicating to prospective employers, partners, investors, colleagues, advisors, and supporters.  For Session 6, based on the work you've done with your LinkedIn profile, you'll create a Mission Statement for your future career vision, as well as an Affirmation Statement to energize that vision.  I'll be distributing guidelines for these activities.

Downloadables: Mission Statement & Affirmation Statement Handouts

Session 6: Mission & Affir​​​​mation

After sharing any updates and/or Journaling insights, you'll share your Mission Statement and Affirmation Statement with the group for support and feedback, and we'll discuss how to use the LinkedIn profile, the Mission Statement,and the Affirmation Statement as support for your networking strategy, based on the Boomer Reinvention concept of creating a Career Relationship Funnel.  I'll be distributing the guidelines on this for you to review and begin to set up over the coming week, including initial prospecting on LinkedIn, and in-person networking groups or professional organizations that you could connect to.

Downloadables:Career Relationship Funnel Handout & Relationship Career Funnel Planner

Session 7: Networking Plus (1)

After the customary update and Journaling check-in, you'll share your progress with setting up your Career Relationship Funnel, including any questions or obstacles you may have encountered that the group may be able to help with. For Session 8, which will take place two weeks after this one, you'll be continuing to implement your networking strategy, including attending at least one in-person networking event, and connecting with between five and ten new people on LinkedIn.

Session 8: Networking Plus (2)

This session will largely be dedicated to debriefing the networking experiences you had over the prior two weeks, including any discomfort you experienced, or, conversely, any successes or breakthroughs you had.  Support from the group is important, here, and this is one place where the value of working to support your fellow participants will yield significant support and results.  This week, you'll be getting your final assignment, which is to create a Thought Leadership strategy, including personal blog posts and/or a social media curation plan. 

Downloadable: Thought Leadership Strategy Handout

Session 9: Thought Leadership

These last two sessions will be about your ongoing career reinvention practice.  You will have had the chance to set up the process that is going to lead to a successful second act career. You'll continue to Journal, and network, and to start your thought leadership practice. We'll use the session to discuss your experiences and to support and fine-tune your approach. On the basis of creating your thought leadership strategy, your assignment for the final session will be to begin work on your first blog post, or to start collecting the articles that you'll be sharing on your social media profiles.

Session 10: Recap And Ongoing Plan

You've arrived at the final session! It's time to assess the progress you've made over the course of the program, discuss your strategy going forward, and to set some clear intentions for your next actions, and what you would like to achieve over the coming three to six months.

Frequently Asked Questions

How is this Program different from your book?

Why a four-person career coaching group?

How much time will I spend on home work?

Does this apply to my business?

What if I miss a session?

What materials do I get?

Will this prepare me for job interviews?

What exactly is a "second-act" career?

What about confidentiality?

What if I'm progressing faster than my teammates?

John Tarnoff //  Coach, Author, Speaker, Educator

My mission is to help late-career professionals transition to meaningful and sustainable careers beyond traditional retirement.

Fired 39% during my 35 years as a film producer, studio executive and tech entrepreneur, I began my career reinvention at age 50 in 2002, earning a Master’s degree in spiritual psychology to focus on education and training.

This transition brought me back to entertainment, where I served as Head of Show Development for DreamWorks Animation from 2003-2009, developing culture-changing creative leadership, training, and college recruiting programs. I currently also co-run an entertainment management graduate program for Carnegie Mellon University based in Los Angeles.

My book, Boomer Reinvention: How to Create Your Dream Career Over 50, launched as a No.1 Bestseller on Amazon in February 2017. In the months since, I have been invited to speak across the country, including San Francisco's Commonwealth Club, Town Hall Seattle, the Chicago Public Library, The Atlantic/Humana's "New Old Age" conference, and for a number of university alumni groups. In September, I was honored as a Top Influencer in Aging by PBS/NextAvenue.

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